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A look at social networks and myspace.

I've been thinking about Andrew's post and MySpace a lot lately. Why is MySpace still so dominant? It's owned by NewsCorp, has a terrible UI, it's search doesn't work and there is enough glitter to drive you mad. Yet here we are, 2008 and MySpace still has a ton of users. What keeps MySpace going?

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Read more from this blogger: Structural Social Network Theory

How do other social networking services stay up with MySpace?

Friendster’s US market success was killed by its inability to stay up. Not because of MySpace’s innovation, not because people change social networks like underwear and not because of any other reason. Quite simply, people couldn’t login to the service and so were forced to go someplace else to express themselves.

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Read more from this blogger: Twitter and Friendster Parallels

Some Radiohead research runs smack dab into myspace.

So I follow a link to Ning, the platform on which W.A.S.T.E. was created, and I think, “Good grief! As if Facebook and MySpace didn’t take up enough time and energy, here’s yet another site that walls up users inside closed networks. Ning gives users the tools to create their own social networks. Walled gardens beget walled gardens.”

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Read more from this blogger: Wall-to-Wall Social Networks

Good post on the trade-offs of joining or building an online community.

Many interactive marketers and web strategists are unsure of what to do, either to create a campaign on existing social networks (like Facebook, MySpace or Bebo) or to create their own branded social network around or on their corporate website.

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Read more from this blogger: Forrester Report: Online Communities: Build Or Join? (The answer is ‘When’)

Another blogger shuns MySpace.

Anyway, since I’ve shunned myspace I might be posting here more often: No promises though. I bet no one reads this blog anymore anyway since I haven’t updated it in forever but I kind of like that false sense of privacy… it will either help me to be honest or bite me in the ass down the road: It’ll be a fun ride either way.

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Read more from this blogger: Is This Thing On?